Section 1 - Instruction
We've covered how search marketing captures active demand ('pull') and social media builds relationships ('push'). Let's practice identifying when and how to use each strategy.
Engagement Message
In one sentence, what's the biggest difference between a user's mindset on Google versus Instagram?
Section 2 - Practice
Type
Sort Into Boxes
Practice Question
Sort these characteristics based on whether they primarily describe Search Marketing or Social Media Marketing.
Labels
- First Box Label: Search Marketing
- Second Box Label: Social Media
First Box Items
- Captures intent
- Answers questions
- Pull marketing
Second Box Items
- Builds community
- Sparks conversation
- Push marketing
Section 3 - Practice
Type
Swipe Left or Right
Practice Question
Categorize the following user activities as either showing high purchase intent (ideal for search) or community engagement (ideal for social).
Labels
- Left Label: High Intent (Search)
- Right Label: Engagement (Social)
Left Label Items
- Searching for 'emergency plumber near me'.
- Comparing prices for '4K TVs on sale'.
- Looking up 'how to fix a leaky faucet'.
Right Label Items
- Watching a friend's vacation story.
- Commenting on a funny brand video.
- Joining a group for fellow gardeners.
Section 4 - Practice
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