We've explored building communities through social media marketing. Now let's dive into email marketing - the most direct communication channel you can have with customers.
Unlike social media where algorithms control who sees your content, email delivers your message directly to people's inboxes.
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What's one advantage of reaching people directly versus through a social media platform?
Email marketing is built on permission. People must actively choose to give you their email address and agree to receive messages from you.
This permission creates a special relationship - they're essentially saying "I trust you enough to let you into my inbox."
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Why would getting permission make email marketing more effective than unsolicited messages?
Different types of emails serve different marketing purposes. Newsletters build ongoing relationships, promotional emails drive immediate sales, and welcome emails introduce new subscribers to your brand.
Each type requires different approaches and expectations from your audience.
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What type of email would you send to someone who just signed up for your business?
Email automation is where the real magic happens. You can set up sequences that automatically nurture relationships over weeks or months.
For example: someone downloads a guide, then receives helpful tips over 5 emails, building trust before any sales message.
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How does an automated nurture sequence differ from a single promotional blast?
Modern email marketing allows incredible personalization. You can customize messages based on past purchases, website behavior, location, or interests.
A fitness business might send different content to runners versus weightlifters, even though both are subscribers.
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