Now that we've established your website as your digital headquarters, let's explore how people actually find it.
Search marketing is where the magic happens - it's when someone actively looks for exactly what you offer, and you appear at the perfect moment.
Engagement Message
When you need something online, what's the first thing you do?
This is what makes search marketing incredibly powerful: intent. Unlike traditional advertising where you interrupt people, search marketing connects with people who are actively seeking solutions.
When someone searches "best running shoes," they're showing purchase intent. They want to buy, not just browse.
Engagement Message
How is this different from seeing a random billboard while driving?
Search marketing has two main approaches: organic results and paid ads.
Organic results appear because search engines think your content matches what people want. Paid ads appear because you specifically paid to show up for certain searches.
Engagement Message
When you search for something, do you usually click ads or organic results first?
Here's why search advertising is so effective: you only pay when someone actually clicks your ad. Unlike a billboard where you pay regardless of who sees it.
This means you're paying for interested visitors, not just random exposure. Much smarter use of marketing budget!
Engagement Message
Why would paying per click be more efficient than paying for impressions?
But search is just one type of digital advertising. Display ads show up on websites, social media ads appear in feeds, and video ads play before YouTube content.
Each type serves different purposes - from building awareness to capturing immediate sales.
Engagement Message
What's one place online where you frequently notice ads?
