In our previous units, we explored the shift from traditional to digital marketing and established the website as your digital headquarters. Now, let's practice connecting these foundational concepts.
Engagement Message
How does a website make digital marketing's promises a reality?
Type
Sort Into Boxes
Practice Question
Let's recap the core differences. Sort these marketing attributes into the correct category.
Labels
- First Box Label: Digital Marketing
- Second Box Label: Traditional Marketing
First Box Items
- Interactive
- Measurable
- Targeted
Second Box Items
- Passive
- Estimated
- Mass
Type
Swipe Left or Right
Practice Question
A website serves many roles. Categorize these website elements by their primary function: building trust or driving immediate action.
Labels
- Left Label: Builds Trust
- Right Label: Drives Action
Left Label Items
- A detailed 'About Us' page with the company's story.
- Customer reviews and star ratings.
- A clearly stated privacy policy.
Right Label Items
- A 'Sign Up for 10% Off' pop-up.
- A 'Book a Demo' button.
- A countdown timer for a limited-time sale.
Type
Fill In The Blanks
