Section 1 - Instruction

In our previous units, we explored the shift from traditional to digital marketing and established the website as your digital headquarters. Now, let's practice connecting these foundational concepts.

Engagement Message

How does a website make digital marketing's promises a reality?

Section 2 - Practice

Type

Sort Into Boxes

Practice Question

Let's recap the core differences. Sort these marketing attributes into the correct category.

Labels

  • First Box Label: Digital Marketing
  • Second Box Label: Traditional Marketing

First Box Items

  • Interactive
  • Measurable
  • Targeted

Second Box Items

  • Passive
  • Estimated
  • Mass
Section 3 - Practice

Type

Swipe Left or Right

Practice Question

A website serves many roles. Categorize these website elements by their primary function: building trust or driving immediate action.

Labels

  • Left Label: Builds Trust
  • Right Label: Drives Action

Left Label Items

  • A detailed 'About Us' page with the company's story.
  • Customer reviews and star ratings.
  • A clearly stated privacy policy.

Right Label Items

  • A 'Sign Up for 10% Off' pop-up.
  • A 'Book a Demo' button.
  • A countdown timer for a limited-time sale.
Section 4 - Practice

Type

Fill In The Blanks

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