Welcome to designing your value creation model! Before building any business, you need to know exactly who will buy from you first.

Most entrepreneurs say "everyone needs this!" But successful businesses start with one specific type of customer.

Engagement Message

Who do you think is more likely to succeed: someone targeting "everyone" or someone targeting "busy parents"?

Here's why being specific matters: when you say "everyone," you end up speaking to no one. Your marketing becomes generic and your product tries to please everyone.

But when you know exactly who you're serving, everything becomes clearer and more focused.

Engagement Message

Name one business you know that clearly targets a specific group.

Your first customers are called "early adopters." These aren't just any customers - they're people who feel your problem most intensely and are willing to try new solutions.

Early adopters become your biggest fans and help you improve your offering before expanding to others.

Engagement Message

List one reason someone might be more willing to try something new.

Let's look at a meal-kit service example. Instead of targeting "people who want to cook," they focused on "busy young professionals who value health but lack time."

See the difference? The second description tells you exactly who they are, what they care about, and what problem they face.

Engagement Message

Which of the two descriptions just discussed would guide better marketing messages?

Type

Multiple Choice

Practice Question

Let's practice identifying specific vs. broad customer descriptions. Which option shows a more focused target customer?

A. People who need transportation B. Urban professionals who don't own cars but need reliable rides for work meetings C. Anyone who travels D. Transportation users