Section 1 - Instruction

Previously, you learned that a strong hypothesis is specific, measurable, and testable. You also learned that we test them by comparing groups. Now, let's practice that entire flow.

Engagement Message

What's the first step you take after observing an interesting business pattern?

Section 2 - Practice

Type

Fill In The Blanks

Markdown With Blanks

Let's turn a vague observation into a testable hypothesis.

Observation: "It seems like our new marketing campaign is working."

Refined Hypothesis: "Customers acquired after the campaign launch on May 1st have a 15% higher [[blank:purchase value]] than customers acquired before May 1st."

This [[blank:hypothesis]] is testable and [[blank:specific]].

Suggested Answers

  • purchase value
  • happiness
  • hypothesis
  • vague
  • specific
Section 3 - Practice

Type

Multiple Choice

Practice Question

Your hypothesis is: "Customers who use our mobile app are more loyal than those who only use the website." What is the best group comparison to test this?

A. Compare sales this month vs. last month B. Compare retention rates of app users vs. website-only users C. Compare the number of app downloads to website visits D. Compare customer satisfaction scores for all users

Suggested Answers

  • A
  • B - Correct
  • C
  • D
Section 4 - Practice

Type

Sort Into Boxes

Practice Question

Sort these business questions by the type of comparison needed to answer them.

Labels

  • Time-Based
  • Segment-Based
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