Last time we found what makes you authentically different. Now let's make sure that difference actually matters to your customers.
Many brands push features and benefits that sound impressive but don't solve real problems their audience faces.
Engagement Message
Name one purchase that seemed great but failed to solve your actual problem?
Here's the disconnect: businesses often fall in love with what they can do, while customers only care about what they need done.
You might offer "comprehensive analytics dashboards" but your customer just wants "to stop guessing what's working."
Engagement Message
Can you think of a feature that sounds impressive but isn't actually helpful?
The Value Proposition Canvas is a simple visual tool that helps bridge this gap. It has two sides that need to align perfectly.
Think of it like a puzzle - your solutions must fit exactly into your customer's problems.
Engagement Message
Why do you think alignment between solutions and problems matters so much?
The right side of the canvas maps your customer's world. What jobs are they trying to get done? What frustrates them? What would make their life easier?
This isn't about demographics - it's about understanding their actual struggles and desires.
Engagement Message
What's one job your ideal customer is trying to get done?
The left side maps your offering. But here's the key: don't just list features. Focus on how each feature specifically addresses the problems you mapped on the right side.
Every solution should connect to a customer need like puzzle pieces.
Engagement Message
What's one way your offering directly solves a customer problem?
Good fit happens when customers say "That's exactly what I need!" instead of "That's nice to have." The stronger the connection between problem and solution, the more valuable your proposition becomes.
Weak connections create weak value propositions that customers ignore.
Engagement Message
Share a time you said, "That's exactly what I need!" What was the product or service?
Type
Swipe Left or Right
Practice Question
Which of these represent strong alignment between customer problems and solutions versus weak alignment? Swipe based on how well the solution matches the stated customer need.
Labels
- Left Label: Strong Alignment
- Right Label: Weak Alignment
Left Label Items
- Problem: "I don't have time to create content" → Solution: "Done-for-you content templates"
- Problem: "I keep forgetting tasks" → Solution: "Automated reminder system"
- Problem: "My reports take hours to create" → Solution: "One-click report generator"
Right Label Items
- Problem: "I need more sales" → Solution: "Beautiful website design"
- Problem: "I'm always stressed about money" → Solution: "Advanced investment portfolio"
- Problem: "I want to save time" → Solution: "Premium customer support"
