Section 1 - Instruction

In the previous units, you learned how to find your authentic difference and align it with what customers truly need. Now, let's practice connecting these two crucial concepts. A strong brand foundation exists at the intersection of what makes you unique and what your customer values.

Engagement Message

Ready to test your brand-spotting skills?

Section 2 - Practice

Type

Sort Into Boxes

Practice Question

Let's start with a quick recap. Sort these brand attributes into the correct categories.

Labels

  • First Box Label: Authentic Differentiator
  • Second Box Label: Generic Claim

First Box Items

  • Patented tech
  • For vegan athletes
  • 24/7 doctor access

Second Box Items

  • Customer-focused
  • We care more
  • Innovative solutions
Section 3 - Practice

Type

Swipe Left or Right

Practice Question

Now, let's focus on the customer side of the Value Proposition Canvas. Sort these customer statements into Pains (problems to solve) and Gains (benefits to achieve).

Labels

  • Left Label: Customer Pains
  • Right Label: Customer Gains

Left Label Items

  • "I'm wasting too much time on admin tasks."
  • "I'm confused by all the conflicting advice."
  • "My current software is too complicated."

Right Label Items

  • "I want to feel confident in my decisions."
  • "I wish I had more free time for my family."
  • "I want to achieve financial security."
Section 4 - Practice

Type

Multiple Choice

Practice Question

A meal delivery service is targeting busy professionals. Which differentiator has the strongest alignment with this audience's likely needs?

A. We use the highest quality, organic ingredients. B. Our meals are ready to eat in under 2 minutes. C. We offer the widest variety of international cuisines. D. Our customer service team is available 24/7.

Suggested Answers

  • A
  • B - Correct
  • C
  • D
Section 5 - Practice

Type

Fill In The Blanks

Markdown With Blanks

Let's analyze a common disconnect.

A software company proudly offers "[[blank:AI-powered analytics]]" but their customers, small shop owners, just want to "[[blank:know what sells best]]". This is a classic example of [[blank:weak alignment]] between a feature and a real customer job.

Suggested Answers

  • AI-powered analytics
  • know what sells best
  • weak alignment
  • strong differentiation
Section 6 - Practice

Type

Swipe Left or Right

Practice Question

Let's practice identifying strong vs. weak alignment again. Swipe based on how well the differentiator solves the customer's core problem.

Labels

  • Left Label: Strong Alignment
  • Right Label: Weak Alignment

Left Label Items

  • Problem: "I'm a freelancer who hates accounting." → Differentiator: "Accounting software designed for non-accountants."
  • Problem: "I can never find clothes that fit." → Differentiator: "Custom-fit clothing made to your exact measurements."

Right Label Items

  • Problem: "My team is unproductive." → Differentiator: "We have an award-winning company culture."
  • Problem: "I need to lose weight." → Differentiator: "We use sustainably sourced ingredients."
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