We've mastered product, price, and place strategies. Now comes the fourth P: Promotion. Even with a perfect product, smart pricing, and great distribution, customers won't buy unless they know you exist and understand your value.
Engagement Message
Think of a brand you discovered recently—how did you first hear about them?
Promotion is your communication toolkit. It includes four main tools: advertising (paid messages), personal selling (direct interaction), sales promotion (incentives like discounts), and public relations (earned media and publicity).
Each tool serves different purposes.
Engagement Message
Which promotional tool do you think works best for expensive purchases like cars?
Advertising reaches many people efficiently but lacks personal touch. Think TV commercials, social media ads, or billboards. It's perfect for building awareness and communicating key messages to large audiences.
But it can feel impersonal and expensive.
Engagement Message
What was the last ad that influenced your purchase—and where did you come across it?
Personal selling involves direct, two-way communication between salespeople and prospects. This creates customized messages and builds relationships, making it ideal for complex or expensive products.
However, it's costly and reaches fewer people per dollar spent.
Engagement Message
Recall a time a salesperson truly guided your choice—what made their help valuable?
Sales promotion offers short-term incentives to encourage immediate action - coupons, discounts, contests, or free samples. It's excellent for driving quick sales and trial purchases.
But overuse can damage brand perception and profit margins.
Engagement Message
Do you trust brands more or less when they constantly run promotions?
