Section 1 - Instruction
We've now covered Product, Price, Place, and Promotion. Each 'P' is a lever you can pull to execute your strategy. This session is all about practicing how to spot and categorize decisions across the entire marketing mix.
Engagement Message
Which of the 4Ps do you find most interesting and why?
Section 2 - Practice
Type
Sort Into Boxes
Practice Question
Let's categorize these marketing activities. Sort each one into the correct 'P' of the marketing mix.
Labels
- First Box Label: Product or Price
- Second Box Label: Place or Promotion
First Box Items
- Subscription model
- Premium materials
- Budget pricing
- New feature
Second Box Items
- TV commercial
- Retail partnerships
- Online store
- Sales discount
Section 3 - Practice
Type
Swipe Left or Right
Practice Question
Each of these questions relates to one of the 4Ps. Swipe to match the question with the correct 'P'.
Labels
- Left Label: Price or Place
- Right Label: Product or Promotion
Left Label Items
- How can we make our product easy to buy?
- What is the perceived value to the customer?
- Should we sell direct or through retailers?
Right Label Items
- What problem are we solving for the customer?
- How will we inform customers about our offer?
- What features will deliver the core benefit?
Section 4 - Practice
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