Section 1 - Instruction

Previously, we learned that customer insights are the fuel for great product strategy. Now, let's practice translating those "why" moments into "what" we build. The goal is to connect a deep customer need directly to a product's core benefit and features.

Engagement Message

Ready to build some strategic muscle?

Section 2 - Practice

Type

Sort Into Boxes

Practice Question

Let's start with the basics. Sort these items into whether they represent a customer insight or a product feature.

Labels

  • First Box Label: Customer Insight
  • Second Box Label: Product Feature

First Box Items

  • Feel overwhelmed
  • Need convenience
  • Desire status

Second Box Items

  • One-click ordering
  • Guided tutorial
  • Premium materials
Section 3 - Practice

Type

Fill In The Blanks

Markdown With Blanks

A meal-kit company finds that customers feel guilty about food waste. Let's connect this insight to a product strategy.

Insight: Customers feel guilty about [[blank:food waste]]. Core Benefit: Perfectly portioned meals. Feature: Pre-measured [[blank:ingredients]].

Suggested Answers

  • food waste
  • ingredients
  • pricing
  • delivery
Section 4 - Practice

Type

Swipe Left or Right

Practice Question

Let's practice distinguishing between a core benefit (the 'why') and a feature (the 'what'). Swipe each item to the correct category.

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