Section 1 - Instruction

You now understand search intent types and the customer journey. Let's practice putting it all together to map specific keywords to the right stage and content type.

This skill is crucial for building a content strategy that guides users from discovery to decision.

Engagement Message

Ready to become an intent mapping pro?

Section 2 - Practice

Type

Sort Into Boxes

Practice Question

Sort these keywords into their most likely customer journey stage.

Labels

  • First Box Label: Awareness
  • Second Box Label: Consideration

First Box Items

  • what is SEO
  • why is my site slow
  • how to start a blog

Second Box Items

  • best CRM tools
  • email marketing platforms comparison
  • project management software review
Section 3 - Practice

Type

Swipe Left or Right

Practice Question

Let's practice identifying intent. Swipe each query to match it with its primary intent type.

Labels

  • Left Label: Informational
  • Right Label: Transactional

Left Label Items

  • "history of the internet"
  • "how to bake bread"
  • "symptoms of the flu"

Right Label Items

  • "buy iPhone 15 pro"
  • "schedule dentist appointment"
  • "pizza delivery near me"
Section 4 - Practice

Type

Fill In The Blanks

Markdown With Blanks

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