You now understand search intent types and the customer journey. Let's practice putting it all together to map specific keywords to the right stage and content type.
This skill is crucial for building a content strategy that guides users from discovery to decision.
Engagement Message
Ready to become an intent mapping pro?
Type
Sort Into Boxes
Practice Question
Sort these keywords into their most likely customer journey stage.
Labels
- First Box Label: Awareness
- Second Box Label: Consideration
First Box Items
- what is SEO
- why is my site slow
- how to start a blog
Second Box Items
- best CRM tools
- email marketing platforms comparison
- project management software review
Type
Swipe Left or Right
Practice Question
Let's practice identifying intent. Swipe each query to match it with its primary intent type.
Labels
- Left Label: Informational
- Right Label: Transactional
Left Label Items
- "history of the internet"
- "how to bake bread"
- "symptoms of the flu"
Right Label Items
- "buy iPhone 15 pro"
- "schedule dentist appointment"
- "pizza delivery near me"
Type
Fill In The Blanks
Markdown With Blanks
