With a clear understanding of search intent types, let’s connect them to something powerful: your customer journey stages.
Every search query reveals not just what people want, but where they are in their relationship with your business or industry.
Engagement Message
Think about your own customer journey—what's the first thing you typically search for when discovering a new solution?
Customer journeys typically have three main stages: Awareness (discovering problems or solutions), Consideration (evaluating options), and Decision (ready to choose).
Different search intents map perfectly to these stages, giving you a roadmap for content strategy.
Engagement Message
Where do you think informational searches fit in this journey—awareness, consideration, or decision?
Awareness Stage queries typically have informational intent. People are discovering they have a problem or learning about potential solutions.
Examples: "why is my website slow," "what is content marketing," "signs you need a CRM system."
Engagement Message
What awareness-stage search might someone do before realizing they need your type of service?
Consideration Stage searches show commercial intent. People know their problem and are researching specific solutions or comparing options.
Examples: "best email marketing platforms," "Shopify vs WooCommerce," "small business accounting software reviews."
Engagement Message
Name one search phrase that signals a user is comparing solutions (for example, “Product A vs Product B”).
Decision Stage queries reveal transactional intent. People are ready to act—they want pricing, trials, purchases, or immediate contact.
Examples: "Mailchimp pricing," "schedule consultation," "buy domain name," "download free trial."
