We've covered the difference between primary (new) and secondary (existing) research, as well as the main methods for each. Now, let's practice matching a research goal to the best method.
Engagement Message
What's one question you have about your own customers or market?
Type
Swipe Left or Right
Practice Question
Let's start with the basics. Is the following a primary or secondary research activity? Swipe each to the correct category.
Labels
- Left Label: Primary Research
- Right Label: Secondary Research
Left Label Items
- Interviewing five of your most loyal customers.
- Sending a survey to your entire email list.
- Watching how users navigate your new app feature.
- Hosting a focus group for a new product idea.
Right Label Items
- Reading a report on consumer trends in your industry.
- Analyzing a competitor's pricing and product features.
- Using census data to understand local demographics.
- Reviewing a university study on buying behavior.
Type
Multiple Choice
Practice Question
You want to understand the deep, personal motivations behind why customers choose your brand. Which method would be best for this?
A. A survey sent to 1,000 people
B. In-depth interviews with 15 customers
C. Analyzing competitor websites
D. Observing in-store traffic patterns
Suggested Answers
- A
- B - Correct
- C
- D
Type
Sort Into Boxes
