Section 1 - Instruction

In the previous units, we covered two core ideas: focusing on your audience's needs first, and using lean methods to understand those needs.

Now, we'll practice applying these concepts to real-world scenarios. The goal is to train your brain to see the audience perspective in everything.

Engagement Message

Are you ready to start spotting insights?

Section 2 - Practice

Type

Swipe Left or Right

Practice Question

Let's warm up by identifying the source of a statement. Is it coming from an internal, company-first perspective or an external, audience-first perspective?

Labels

  • Left Label: Audience-First
  • Right Label: Company-First

Left Label Items

  • "Our customers say they feel overwhelmed by complex software."
  • "I noticed people in the forum are asking for a simpler solution."
  • "Reviews for our competitor mention the setup is too difficult."
  • "People keep searching for 'easy to use project tools'."

Right Label Items

  • "Our new feature is technologically superior."
  • "We need to showcase our years of industry experience."
  • "Let's use the tagline 'Synergistic Business Solutions'."
  • "Our founder thinks the website should be blue."
Section 3 - Practice

Type

Sort Into Boxes

Practice Question

Let's categorize different research activities. Sort these methods into the correct box based on whether they are lean and accessible or traditional and expensive.

Labels

  • First Box Label: Lean Methods
  • Second Box Label: Traditional Methods

First Box Items

  • Reading reviews
  • Social listening
  • Analyzing search data
  • Informal chats

Second Box Items

  • Hiring a firm
  • Large focus groups
  • National surveys
  • Market reports
Section 4 - Practice

Type

Multiple Choice

Practice Question

You want to understand the biggest frustrations people have with current video editing software. Which lean research method would be the most effective starting point?

A. Using Google Trends to see search volume for "video editing" B. Reading 1-star reviews of popular video editing software C. Talking to your own developers about what they can build D. Checking your company's past press releases

Suggested Answers

  • A
  • B - Correct
  • C
  • D
Section 5 - Practice

Type

Fill In The Blanks

Markdown With Blanks

Let's analyze a customer comment found on a Reddit thread to pull out key insights.

"I'm so tired of project management tools that are built for huge teams. I'm a freelancer and I just need a simple way to track my hours and send invoices. Everything I've tried is too complex and has a million features I'll never use. I just want something [[blank:simple]] that saves me time."

This insight reveals a key pain point: software is too [[blank:complex]]. The desired outcome is to save [[blank:time]].

Suggested Answers

  • complex
  • simple
  • time
  • cheap
Section 6 - Practice

Type

Multiple Choice

Practice Question

You notice a sudden spike in Google searches for "work from home office setup." What does this insight from search trends most likely indicate?

A. People are happy with their current setup B. A growing, immediate need in the market C. Competitors are running effective ads D. The topic is becoming less relevant

Suggested Answers

  • A
  • B - Correct
  • C
  • D
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