Section 1 - Instruction

So far, we've looked at competitors and audience segments separately. The real magic happens when you overlay them.

This practice session is about using competitive analysis to validate and refine your audience segments, helping you spot true market opportunities.

Engagement Message

Why is it important to look at competitors and segments together?

Section 2 - Practice

Type

Sort Into Boxes

Practice Question

You run a coffee shop. Let's practice identifying competitor types. Sort the following businesses into the correct competitor category.

Labels

  • First Box Label: Direct
  • Second Box Label: Indirect/Substitute

First Box Items

  • The cafe next door
  • Starbucks
  • Another local cafe

Second Box Items

  • Energy drinks
  • A smoothie bar
  • Making coffee at home
  • A tea house
Section 3 - Practice

Type

Swipe Left or Right

Practice Question

Let's practice distinguishing between demographics and psychographics. Swipe each data point to the correct category.

Labels

  • Left Label: Psychographic
  • Right Label: Demographic

Left Label Items

  • Values sustainability and eco-friendly products
  • Is motivated by achieving personal bests
  • Feels anxious about financial planning
  • Prefers brands that are transparent and honest

Right Label Items

  • Is 42 years old
  • Lives in New York City
  • Has an annual income of $80,000
  • Works as a graphic designer
Section 4 - Practice

Type

Multiple Choice

Practice Question

Your research for a new budgeting app shows two segments: "New Grads" and "Small Business Owners." Your competitive analysis shows 10 apps targeting New Grads, but only 2 targeting Small Business Owners. What does this suggest?

A. New Grads are not a profitable segment. B. You should only target New Grads to beat the competition. C. Small Business Owners might be an underserved segment. D. Small Business Owners don't need budgeting apps.

Suggested Answers

  • A
  • B
  • C - Correct
  • D
Section 5 - Practice

Type

Fill In The Blanks

Markdown With Blanks

Let's define a segment based on research. You're selling a high-quality camera.

A potential segment is "Aspiring Creators." Their primary goal is to [[blank:grow their audience]] on social media. Their main pain point is that their [[blank:phone camera]] isn't good enough. They use words like "cinematic" and "professional," indicating their decision criteria is [[blank:image quality]].

Suggested Answers

  • grow their audience
  • phone camera
  • image quality
  • get a discount
Section 6 - Practice

Type

Multiple Choice

Practice Question

What is the primary goal of creating audience segments?

A. To create as many groups as possible B. To talk to everyone with the exact same message C. To tailor your messaging for specific, meaningful groups D. To focus only on demographic data like age and location

Suggested Answers

  • A
  • B
  • C - Correct
  • D
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