Section 1 - Instruction

A great persona isn't a document that sits in a folder. It's an active tool that guides your copywriting, design, marketing, and product development.

This session will focus on practicing how to use your finished personas to answer real business questions and make better brand decisions.

Engagement Message

Ready to make your personas work for you?

Section 2 - Practice

Type

Fill In The Blanks

Markdown With Blanks

Let's fill out a mini-persona card for "The Budget-Conscious Student" based on what you've learned.

Persona: Budget-Conscious Student

  • Goal: Get good grades without [[blank:overspending]].
  • Pain Point: Textbooks and software are too [[blank:expensive]].
  • Language: Looks for words like "free trial," "discount," and "[[blank:affordable]]."

Suggested Answers

  • overspending
  • expensive
  • affordable
  • premium
Section 3 - Practice

Type

Swipe Left or Right

Practice Question

You have two personas: "Creative Pro," who values power and features, and "Busy Novice," who values speed and simplicity. Match the marketing message to the correct persona.

Labels

  • Left Label: Creative Pro
  • Right Label: Busy Novice

Left Label Items

  • "Unlock advanced color grading with our new toolset."
  • "Full control with 100+ customizable effects."
  • "Seamless integration with your professional workflow."
  • "Export in 8K resolution for ultimate quality."

Right Label Items

  • "Create a beautiful video in just 5 minutes."
  • "No experience needed. Just drag and drop."
  • "The easiest way to share family memories."
  • "Get started with one-click templates."
Section 4 - Practice

Type

Sort Into Boxes

Practice Question

Let's categorize different persona elements. Sort these insights into whether they describe what the persona needs or how to reach them.

Labels

  • First Box Label: What They Need
  • Second Box Label: How to Reach Them

First Box Items

  • A simple interface
  • A time-saving tool
  • High-quality results
  • Reliable support

Second Box Items

  • Responds to email
  • Active on LinkedIn
  • Reads tech blogs
  • Trusts influencers
Section 5 - Practice

Type

Multiple Choice

Practice Question

Your persona "Sarah the Small Business Owner" has a key pain point: "I waste too much time on administrative tasks." Which feature should your marketing highlight to her?

A. The beautiful design of your user interface B. Your company's long and successful history C. The new automated invoicing and reporting feature D. The advanced customization options for power users

Suggested Answers

  • A
  • B
  • C - Correct
  • D
Section 6 - Practice

Type

Swipe Left or Right

Practice Question

Let's practice writing strategic "Brand Implications." Is the statement a useful strategic implication or just a simple observation?

Labels

  • Left Label: Strategic Implication
  • Right Label: Simple Observation

Left Label Items

  • "Focus marketing on time-saving benefits."
  • "Use simple, direct language in all ads."
  • "Prioritize building a mobile-first experience."
  • "Create content for LinkedIn and tech blogs."

Right Label Items

  • "This persona is a busy professional."
  • "This persona uses an iPhone."
  • "This persona wants to be successful."
  • "This persona is 35 years old."
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