You've seen names like GPT-4 Turbo, Gemini Ultra, and Claude Opus. But these names mean different things for different companies!

Each AI company has its own naming system - let's decode them for smarter marketing decisions.

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Which model names have confused you?

OpenAI is notorious for using confusing model names. They have different families of models the two main ones being the GPT family and the o family which is short for omnious.

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Have you used the o family before?

In the GPT family, early versions of ChatGPT were launched with GPT 3.5. Now GPT-4o and GPT-4.1 have become dramatically faster and smarter. The GPT family is known for offering cutting edge combination of speed, cheaper cost, and fairly high intelligence.

Perfect for daily marketing tasks like social media posts, email campaigns, and quick content creation.

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If you've used any of them, which is your favorite model?

Then comes the o family, these ones are reasoning models (we'll talk more about this in the future) but they are known to be far more intelligent than the models in the GPT family but they are more expensive and much slower.

So for complex marketing strategy, deep customer analysis, or comprehensive campaign planning where you need maximum accuracy, using a model like o3 is the best choice.