Section 1 - Instruction

You've learned a lot about AI in marketing. But there's a problem - many marketers talk about AI using wrong terms or outdated ideas!

Using the right vocabulary helps you sound professional and avoid embarrassing mistakes in marketing strategy meetings.

Engagement Message

What AI marketing terms have confused you the most?

Section 2 - Instruction

Here's a big misconception: "AI marketing was just invented recently." Wrong! Marketing automation has been using AI since the 1980s!

What we're seeing now is 40+ years of marketing technology evolution finally meeting powerful generative AI capabilities.

Engagement Message

When did you first encounter AI-powered marketing tools?

Section 3 - Instruction

Another dangerous myth: "AI understands customers like humans do." This leads to major campaign failures!

Current AI doesn't have real empathy or cultural understanding. It identifies patterns in customer data - but can miss emotional nuances that drive purchasing decisions.

Engagement Message

Have you ever caught yourself saying the AI "understands" your target audience?

Section 4 - Instruction

The content trap: "AI-generated marketing copy is always good." This misconception can damage your brand!

AI can "hallucinate" - confidently create false claims about your products or inaccurate brand messages. Always review AI content before publishing!

Engagement Message

What would happen if your brand published AI-generated content with false claims?

Section 5 - Instruction

"More advanced AI tools are always better for marketing." Not true! Sometimes simpler, specialized tools outperform complex ones.

A focused email personalization AI might beat GPT-4 for your campaigns - and cost way less while delivering better ROI!

Engagement Message

When choosing marketing AI tools, do you ever worry about cost versus performance?

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