Section 1 - Instruction

You've seen ChatGPT revolutionize marketing content creation seemingly overnight. But this marketing transformation actually took 70 years to build!

Understanding AI's journey helps you spot marketing trends, predict customer behavior changes, and make smarter decisions about AI-powered marketing tools.

Engagement Message

What's the oldest marketing automation technology you've used?

Section 2 - Instruction

It all started in 1950 when Alan Turing asked: "Can machines think?" His famous Turing Test challenged whether a computer could fool humans in conversation.

This wasn't just philosophy - it set the goal for automated customer service and marketing chatbots we use today.

Engagement Message

Do you think today's marketing chatbots pass the Turing Test with customers?

Section 3 - Instruction

Early marketing automation was surprisingly simple. ELIZA (1966) pretended to be a therapist using basic pattern matching - no real intelligence!

Yet customers formed emotional connections with it, revealing how consumers naturally humanize brand interactions through technology.

Engagement Message

Have you ever caught yourself being polite to a marketing chatbot?

Section 4 - Instruction

The real breakthrough came in the 1980s with "neural networks" - computer systems that mimic how brains learn.

But here's the catch: they needed massive computing power for customer data analysis that didn't exist yet. Marketing AI entered its first "winter" - lost promise and investment.

Engagement Message

What technology breakthrough do you think transformed marketing analytics?

Section 5 - Instruction

The game-changer? Graphics cards from video games! Starting in 1999, GPUs gave marketing AI the computational power it needed.

Suddenly, analyzing vast customer datasets and personalizing campaigns became practical. This hardware revolution enabled today's marketing AI boom.

Engagement Message

Sign up
Join the 1M+ learners on CodeSignal
Be a part of our community of 1M+ users who develop and demonstrate their skills on CodeSignal