Section 1 - Instruction

Previously, we explored the psychological barriers buyers face in the decision stage and how funnel velocity measures their progression speed. Now, let's practice applying these concepts to diagnose and improve the buyer's journey.

Engagement Message

Ready to put theory into practice?

Section 2 - Practice

Type

Swipe Left or Right

Practice Question

Let's start by identifying factors that affect funnel velocity. Swipe each item to classify it as a velocity accelerator or a friction point.

Labels

  • Left Label: Accelerator
  • Right Label: Friction Point

Left Label Items

  • Clear call-to-action
  • Social proof at key moments
  • A simple, clear pricing page
  • Proactive follow-up emails

Right Label Items

  • Too many choices on a page
  • Vague next steps after a demo
  • Requiring 15 fields on a form
  • Hidden or complex pricing
Section 3 - Practice

Type

Fill In The Blanks

Markdown With Blanks

Let's recap the psychological barriers in the decision stage.

A buyer might hesitate due to [[blank:fear of making the wrong choice]], worry about [[blank:buyer's remorse]] after the purchase, or be concerned about [[blank:internal criticism]] from their team or boss.

Suggested Answers

  • buyer's remorse
  • internal criticism
  • fear of making the wrong choice
  • implementation anxiety
Section 4 - Practice

Type

Sort Into Boxes

Practice Question

A marketer wants to help a buyer overcome decision paralysis. Sort these tactics based on whether they primarily build confidence or create urgency.

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