Marketing

The Demand Generation Funnel

You'll master the theoretical framework of demand generation funnels to understand complex buyer progression. You'll model non-linear purchase paths, analyze decision dynamics and funnel velocity, apply multi-touch attribution theory, and identify the highest-impact optimization and retention leverage points.

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4 lessons

12 practices

1 hour

Analytical Thinking

Course details

Modern Buyer Journeys

Preview

Rethinking the Buyer Journey

Reading Non-Linear Buyer Evaluation

Defending a Faithful Buyer Journey Map

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Faith Yim

Software Engineer

+14

It's an amazing product and exceeded my expectations, helping me prepare for my job interviews. Hands-on learning requires you to actually know what you are doing.

Alex Bush

Full Stack Engineer

I'm really impressed by the AI tutor Cosmo's feedback about my code. It's honestly kind of insane to me that it's so targeted and specific.

Abbey Helterbran

Tech consultant

I tried Leetcode but it was too disorganized. CodeSignal covers all the topics I'm interested in and is way more structured.

Jonathan Miller

Senior Machine Learning Engineer

+12

I'm impressed by the quality and can't stop recommending it. It's also a lot of fun!

Francisco Aguilar Meléndez

Data Scientist

+11

From our community

Hear what our customers have to say about CodeSignal Learn

I'm impressed by the quality and can't stop recommending it. It's also a lot of fun!

Francisco Aguilar Meléndez

Data Scientist

+11

I love that it's personalized. When I'm stuck, I don't have to hope my Google searches come out successful. The AI mentor Cosmo knows exactly what I need.

Faith Yim

Software Engineer

+14

It's an amazing product and exceeded my expectations, helping me prepare for my job interviews. Hands-on learning requires you to actually know what you are doing.

Alex Bush

Full Stack Engineer

I'm really impressed by the AI tutor Cosmo's feedback about my code. It's honestly kind of insane to me that it's so targeted and specific.

Abbey Helterbran

Tech consultant

I tried Leetcode but it was too disorganized. CodeSignal covers all the topics I'm interested in and is way more structured.

Jonathan Miller

Senior Machine Learning Engineer

+12

I'm impressed by the quality and can't stop recommending it. It's also a lot of fun!

Francisco Aguilar Meléndez

Data Scientist

+11

The Demand Generation Funnel

Course details

Unit 13 practices16 min

Unit 23 practices16 min

Unit 33 practices16 min

Unit 43 practices16 min

Turn screen time into skills time

Join the 1M+ learners on CodeSignal

From our community

From our community