We've established that content is the fuel and SEO is the engine. A great engine with no fuel goes nowhere, and great fuel with no engine can't create motion. Let's practice identifying the different parts and seeing how they fit together.

Engagement Message

Ready to connect the dots between content and SEO?

Type

Sort Into Boxes

Practice Question

Let's start by separating the core activities. Sort these tasks into the discipline they primarily belong to.

Labels

• First Box Label: Content Marketing
• Second Box Label: SEO

First Box Items

• Writing a guide
• Creating a video
• Telling a story
• Building a community

Second Box Items

• Keyword research
• Building backlinks
• Technical audit
• Analyzing rankings

Type

Swipe Left or Right

Practice Question

Now, let's identify integrated vs. siloed approaches. Swipe left for "Siloed Approach" and right for "Integrated Approach."

Labels

• Left Label: Siloed Approach
• Right Label: Integrated Approach

Left Label Items

• The marketing team writes a blog post, then emails it to the SEO team to "add keywords."
• The SEO team sends a list of keywords to the content team without any context.
• One team focuses only on creating content, another only on getting links.
• Content is created based on what the sales team wants to promote this month.

Right Label Items

• The content and SEO teams collaborate on a content calendar from the start.