You now understand the core principles: put the user first, be consistent, and have realistic expectations. This final practice lesson will help you spot the difference between a winning long-term strategy and a short-sighted one destined to fail.

Engagement Message

Ready to think like a strategist?

Type

Swipe Left or Right

Practice Question

Let's practice identifying the core motivation behind a piece of content. Swipe left for "Business-First" thinking and right for "User-First" thinking.

Labels

• Left Label: Business-First
• Right Label: User-First

Left Label Items

• "How can we rank #1 for this keyword?"
• "Let's create a page to promote our new feature."
• "We need to push this product to meet our sales quota."
• "This content needs more calls-to-action to drive leads."

Right Label Items

• "What is the most helpful answer to this user's question?"
• "How can we solve our audience's biggest problem?"
• "What information would help someone make a better decision?"
• "Does this content build trust and demonstrate our expertise?"

Type

Sort Into Boxes

Practice Question

A winning strategy requires the right mindset. Sort these concepts into "Winning Mindset" or "Common Pitfall."

Labels

• First Box Label: Winning Mindset
• Second Box Label: Common Pitfall

First Box Items

• Long-term asset
• Consistency
• User-focused
• Building trust

Second Box Items