In the previous units, we contrasted modern, value-first marketing with traditional, interruption-based advertising. The key difference is the intent: are you trying to help your audience solve a problem, or are you just pushing a product? Let's practice identifying this distinction.

Engagement Message

Are you ready to apply what you've learned?

Type

Swipe Left or Right

Practice Question

Let's practice telling these two approaches apart. Swipe left for "Traditional Ad" and right for "Content Marketing."

Labels

• Left Label: Traditional Ad
• Right Label: Content Marketing

Left Label Items

• A banner ad that says "50% Off All Running Shoes!"
• A TV commercial showcasing a new car's features.
• A radio spot announcing a weekend sale at a local store.
• A pop-up on a website that says "Buy Now and Save!"

Right Label Items

• A blog post titled "How to Choose the Best Running Shoes for Your Foot Type."
• A video tutorial on how to perform basic car maintenance at home.
• A downloadable guide to planning a budget-friendly weekend getaway.
• An email newsletter with tips for improving productivity.

Type

Sort Into Boxes

Practice Question

Let's categorize the core concepts behind each marketing philosophy. Sort these terms into the correct boxes.

Labels

• First Box Label: Interruption-Based
• Second Box Label: Value-First

First Box Items

• Pushing messages
• Demanding attention
• Sales pitch
• Promotion

Second Box Items