Now that we've set clear campaign objectives, let's tackle budget planning and bid strategies - the financial engine that powers your targeting efforts.
Smart budget allocation can make the difference between profitable campaigns and wasted ad spend. Let's make every dollar count.
Engagement Message
What's more important - a big budget or a smart budget strategy?
Daily vs. Lifetime Budgets represent two fundamentally different approaches. Daily budgets set a consistent spending limit per day, while lifetime budgets distribute spending across your entire campaign duration.
Daily budgets provide predictable costs. Lifetime budgets allow platform flexibility for optimal performance.
Engagement Message
Which budget type would you choose for a flash sale lasting just 3 days?
Budget Allocation requires matching spending to objectives. Awareness campaigns need broad reach, so larger budgets spread across multiple audience segments work well.
Conversion campaigns benefit from concentrated budgets on your highest-performing audiences and most profitable customer segments.
Engagement Message
Why would you spend more budget on proven high-converting audiences?
Bid Strategies determine how platforms compete for ad placements on your behalf. Manual bidding gives you control but requires constant monitoring and expertise.
Automated bidding lets platforms optimize for your objective but requires trust in their algorithms.
Engagement Message
When would manual bidding be worth the extra effort?
Different bid strategies serve different goals. Cost-per-click (CPC) works for traffic objectives, cost-per-impression (CPM) for awareness, and cost-per-acquisition (CPA) for conversions.
