Section 1 - Instruction

You now have tools to generate creative ideas and a framework for weighing trade-offs between them. Let's practice the process of moving from a problem to a well-reasoned solution.

Engagement Message

Ready to design some winning solutions?

Section 2 - Practice

Type

Sort Into Boxes

Practice Question

When generating ideas, it's helpful to know which creative technique you're using. Sort these questions into the creative technique they belong to.

Labels

  • First Box Label: SCAMPER
  • Second Box Label: Reverse Brainstorming

First Box Items

  • What can we combine?
  • What can we eliminate?
  • What if we reversed it?

Second Box Items

  • How to guarantee failure?
  • How to anger users?
  • How to waste money?
Section 3 - Practice

Type

Multiple Choice

Practice Question

Your team needs to choose a new software. You've analyzed two options:

  • Option 1: High cost, low risk, high benefit.
  • Option 2: Low cost, high risk, medium benefit.

If your company is a well-established corporation that values stability above all else, which option is the logical choice?

A. Option 1, because minimizing risk is the top priority. B. Option 2, because even large companies should save money. C. Neither, you should look for a third option. D. Both are equally valid.

Suggested Answers

  • A - Correct
  • B
  • C
  • D
Section 4 - Practice

Type

Fill In The Blanks

Markdown With Blanks

Let's use SCAMPER to brainstorm improvements for a company's weekly team meeting. Fill in the blanks with the correct terms.

We could [[blank:substitute]] the one-hour meeting with a 15-minute stand-up. Or, we could [[blank:modify]] the agenda to only cover blockers. We could even [[blank:eliminate]] the meeting entirely and use a shared document for updates.

Suggested Answers

  • substitute
  • modify
  • eliminate
  • combine
Section 5 - Practice

Type

Swipe Left or Right

Practice Question

Every decision involves trade-offs. Swipe left if the decision prioritizes "Minimizing Cost/Risk" and right if it prioritizes "Maximizing Benefit".

Labels

  • Left Label: Minimize Cost/Risk
  • Right Label: Maximize Benefit

Left Label Items

  • Choosing the free software with fewer features.
  • Sticking with the current, reliable process.
  • Postponing a project until the budget is larger.
  • Hiring a candidate with a proven track record.

Right Label Items

  • Investing in new, unproven technology.
  • Launching a product in a new market.
  • Acquiring a smaller, innovative company.
  • Redesigning a product from scratch.
Section 6 - Practice

Type

Multiple Choice

Practice Question

You're leading a reverse brainstorming session to improve employee onboarding. Which of the following is the most effective "reverse" question to ask?

A. How can we make onboarding better? B. What are the best onboarding programs in our industry? C. How could we design the most confusing and useless onboarding experience possible? D. Should we ask new hires for feedback?

Suggested Answers

  • A
  • B
  • C - Correct
  • D
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