Welcome to Strategic Content Architecture! You're about to learn how great content serves multiple masters: your audience, your business, and search engines.
Content strategy isn't just about writing. It's about creating purposeful content that achieves specific goals while genuinely helping people.
Engagement Message
In one line, what should your next content achieve?
Every successful content strategy rests on three pillars: Purpose, Audience, and Goals.
Think of them like legs of a stool. Remove one, and everything collapses. Keep all three aligned, and your content becomes powerful and effective.
Engagement Message
Name one problem that arises when purpose, audience, and goal misalign.
Here's what alignment looks like in practice:
Purpose: Help small business owners understand social media marketing
Audience: Busy entrepreneurs with limited time
Goal: Generate leads for marketing consultation services
Notice how each element supports the others?
Engagement Message
Describe one possible piece of content for this exact scenario.
When these three pillars are misaligned, content fails. You might create beautiful blog posts that nobody reads, or content that gets traffic but doesn't support business objectives.
Misalignment wastes time, money, and audience trust.
Engagement Message
Share one example of content that felt misaligned to you.
Here's a common misalignment trap: creating content because competitors do, without considering your specific audience needs or business goals.
This leads to generic content that serves no one well. Your strategy should be uniquely yours.
Engagement Message
In a phrase, sum up why alignment matters.
