Section 1 - Instruction

You've learned how to align your purpose, audience, and goals, and how to choose the right content format. Now, let's practice connecting these two critical concepts. A perfectly aligned strategy uses the right format to deliver its message effectively.

Engagement Message

What's one example of a great message delivered in the wrong format?

Section 2 - Practice

Type

Sort Into Boxes

Practice Question

Let's match strategic goals with the content formats that best achieve them. Sort each format into the box that represents its primary strategic strength.

Labels

  • First Box Label: Build Credibility
  • Second Box Label: Drive Engagement

First Box Items

  • Case Study
  • Whitepaper
  • Testimonial

Second Box Items

  • Quiz
  • Poll
  • Video
Section 3 - Practice

Type

Swipe Left or Right

Practice Question

Let's practice matching a full strategy to the best format. For each scenario, swipe to match it with the most effective content format.

Labels

  • Left Label: Infographic
  • Right Label: Blog Post

Left Label Items

  • Show data on social media trends for a visual audience.
  • Create a highly shareable summary of a research report.
  • Explain a complex workflow with icons and flowcharts.

Right Label Items

  • Tell a detailed customer success story with quotes.
  • Provide a step-by-step guide to a technical process.
  • Explore the nuances of a new industry development.
Section 4 - Practice
Sign up
Join the 1M+ learners on CodeSignal
Be a part of our community of 1M+ users who develop and demonstrate their skills on CodeSignal