Welcome to visual storytelling with data! You've learned to craft compelling narratives, but now let's make them visually unforgettable. Great data presentations don't just tell stories - they show them.
Engagement Message
Can you think of a slide from a recent deck that you would like to redesign?
Think of your slides as a movie sequence, not a photo album. Each slide should build on the previous one, creating momentum toward your key insight.
Instead of showing everything at once, you're directing your audience's attention step by step.
Engagement Message
How do you currently organize your slide sequences?
Progressive disclosure is your secret weapon. Start with the big picture, then zoom into details. Like a telescope focusing - wide view first, then narrow.
"Here's our overall revenue trend... now let's examine Q3... and here's what happened in September specifically."
Engagement Message
What's one complex finding you could break into steps?
Visual hierarchy guides where eyes go first. Make your most important message the biggest, boldest, or most colorful element on each slide.
If everything is emphasized, nothing is emphasized. Your audience should know instantly what matters most.
Engagement Message
What do you typically emphasize in your current presentations?
Use the "So what?" ladder to sequence your slides. Each slide should answer the "So what?" from the previous one, building analytical logic.
Slide 1: "Sales dropped 15%" Slide 2: "This was driven by customer churn" Slide 3: "Churn spiked after competitor launched"
Engagement Message
Can you create a 3-slide "So what?" sequence?
