You've mastered insights and storytelling - now let's transform those insights into powerful recommendations! A great insight explains "what happened and why." A great recommendation answers "what should we do about it?"
This is where analysis becomes business impact.
Engagement Message
What's one insight you've shared recently that needed a recommendation?
Strong recommendations follow a simple structure: Rationale-Action-Outcome-Implementation. Think of it as building a business case in miniature.
"Because of X finding, we should do Y, expecting Z result, implemented through W steps."
Engagement Message
What is one recent recommendation that follows this pattern?
Rationale connects your recommendation directly to the insight. "Since customer churn increased 12% due to competitor pricing, we should..."
This creates logical flow from analysis to action. No rationale = no credibility.
Engagement Message
What rationale would you give for your most recent recommendation?
Action must be specific and measurable. "Improve retention" is vague. "Launch targeted 15% discount offers to at-risk customers identified by our churn model" is actionable.
Ask yourself: could someone execute this tomorrow?
Engagement Message
How specific are your current recommendations on a 1-10 scale?
Expected outcomes quantify success. "This should reduce churn by 3-5 percentage points within 60 days, retaining approximately $800K in annual revenue."
Always include timeframes and metrics. Vague outcomes kill recommendation credibility.
Engagement Message
What metric and timeframe would you forecast for that recommendation?
