Section 1 - Instruction

You've learned how to find insights and structure them into a story. Now let's practice combining these skills to build compelling narratives from scratch.

Engagement Message

Ready to put theory into practice?

Section 2 - Practice

Type

Fill in The Blanks

Markdown With Blanks

Let's build a story. Fill in the blanks to complete this narrative using the Situation-Complication-Resolution framework.

Situation: For the past year, our app's user engagement has been [[blank:stable]] at 5,000 daily active users.

Complication: In the last month, daily users [[blank:declined]] by 20%, impacting our ad revenue.

Resolution: Our analysis shows a recent app update caused crashes on older devices; a patch can [[blank:restore]] user numbers.

Suggested Answers

  • stable
  • declined
  • restore
  • increased
  • improve
Section 3 - Practice

Type

Sort Into Boxes

Practice Question

Let's reinforce the difference between an observation and an insight. Sort these statements into the correct categories.

Labels

  • First Box Label: Observation
  • Second Box Label: Insight

First Box Items

  • Churn is 5%
  • Sales are down
  • Clicks increased

Second Box Items

  • Churn is up due to bugs
  • Sales fell after price hike
  • Clicks rose from new ad
Section 4 - Practice

Type

Multiple Choice

Practice Question

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