You've learned how to find insights and structure them into a story. Now let's practice combining these skills to build compelling narratives from scratch.
Engagement Message
Ready to put theory into practice?
Type
Fill in The Blanks
Markdown With Blanks
Let's build a story. Fill in the blanks to complete this narrative using the Situation-Complication-Resolution framework.
Situation: For the past year, our app's user engagement has been [[blank:stable]] at 5,000 daily active users.
Complication: In the last month, daily users [[blank:declined]] by 20%, impacting our ad revenue.
Resolution: Our analysis shows a recent app update caused crashes on older devices; a patch can [[blank:restore]] user numbers.
Suggested Answers
- stable
- declined
- restore
- increased
- improve
Type
Sort Into Boxes
Practice Question
Let's reinforce the difference between an observation and an insight. Sort these statements into the correct categories.
Labels
- First Box Label: Observation
- Second Box Label: Insight
First Box Items
- Churn is 5%
- Sales are down
- Clicks increased
Second Box Items
- Churn is up due to bugs
- Sales fell after price hike
- Clicks rose from new ad
Type
Multiple Choice
Practice Question
