You've learned the five essential business health metrics. Now let's practice calculating them, interpreting what they mean, and using them to make smart startup decisions.
These numbers are your early warning system and growth indicators all in one.
Engagement Message
Which of the five metrics would you most like to improve in your startup?
Type
Multiple Choice
Practice Question
Calculate the profit margin for this SaaS company, given:
Monthly Revenue: $12,000
Monthly Expenses: $9,600
Profit Margin = ?
A. 20%
B. 25%
C. 15%
D. 30%
Suggested Answers
- A - Correct
- B
- C
- D
Type
Fill In The Blanks
Markdown With Blanks
Fill in the Customer Acquisition Cost formula:
CAC = Total [[blank:Marketing]] Costs ÷ Number of New [[blank:Customers]] Acquired
Suggested Answers
- Marketing
- Customers
- Operating
- Revenue
- Sales
- Users
Type
Multiple Choice
Practice Question
A mobile app startup spends $400 on Google ads and gains 20 new subscribers. Meanwhile, each subscriber typically pays $2,000 over their entire relationship.
What are their CAC and LTV?
A. CAC: $20, LTV: $2,000
B. CAC: $400, LTV: $2,000
C. CAC: $20, LTV: $40,000
D. CAC: $200, LTV: $2,000
Suggested Answers
- A - Correct
- B
- C
- D
