Amazing work tackling taxes! Now let's create your Creator Health Dashboard - five simple numbers that tell you everything you need to know about your brand's survival and growth.
Think of this as your channel's vital signs monitor.
Engagement Message
Want to venture a guess of one vital sign for any creator's channel?
Analytics show what happened in the past, but a health dashboard shows what's happening right now and helps you make future decisions.
It's the difference between looking at last month's report and checking your real-time data to plan your next video.
Engagement Message
Why might today's key numbers guide better decisions than last month's financial statement?
Your dashboard needs just five numbers updated monthly: Follower Growth, Engagement Rate, RPM (Revenue Per Mille), Affiliate Conversion Rate, and Cash Runway.
These five metrics are the pulse of nearly every creator business.
Engagement Message
Which of these five metrics sounds most new or intimidating to you right now?
Follower Growth is simple: the percentage change in your follower count month-over-month. This shows if your community is growing, shrinking, or staying flat.
Track it monthly to see if your content strategy is working. 5,000 followers in Jan, 6,000 in Feb = 20% growth. Healthy!
Engagement Message
What pattern would you want to see in your monthly follower growth numbers?
Engagement Rate shows what percentage of your audience interacts with your content. A simple way is (Likes + Comments) ÷ Followers.
High engagement means your content is resonating deeply, which is very attractive to brands. A 5% engagement rate is often considered strong.
Engagement Message
Would you rather have 100,000 followers with 1% engagement or 10,000 followers with 10% engagement? Why?
