Section 1 - Instruction

Remember, the analytical question determines the method. "What happened?" calls for descriptive analysis. "What will happen?" needs predictive analysis. "What works better?" requires experimentation.

Choosing the right approach upfront saves time and leads to more relevant insights.

Engagement Message

Think of a recent project. Did you use the right analytical approach?

Section 2 - Practice

Type

Sort Into Boxes

Practice Question

Let's start with the basics. Is the goal to describe the past or predict the future? Sort these questions accordingly.

Labels

  • First Box Label: Descriptive
  • Second Box Label: Predictive

First Box Items

  • What were Q1 sales?
  • Who are top users?
  • How did we do last yr?
  • Which page has high bounce?

Second Box Items

  • What will Q2 sales be?
  • Who is likely to churn?
  • Will this user convert?
  • Forecast next month's traffic
Section 3 - Practice

Type

Swipe Left or Right

Practice Question

Now for experimentation. Swipe left for scenarios that need a simple A/B test and right for those needing a more advanced method.

Labels

  • Left Label: Simple A/B Test
  • Right Label: Advanced Experiment

Left Label Items

  • Testing one new headline against the old one
  • Comparing two versions of a button color
  • Seeing if a green or blue banner gets more clicks

Right Label Items

  • Testing 3 headlines and 2 images at the same time
  • Analyzing price changes across regions that weren't randomized
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