Influence is not a one-size-fits-all skill; it requires adaptability as situations, priorities, and people’s needs evolve. The most effective persuaders are those who can read the room, sense when the context has shifted, and adjust their approach accordingly. Whether you’re negotiating a project deadline, pitching a new idea, or seeking support for a proposal, your ability to influence depends on your awareness of changing dynamics and your willingness to pivot your strategy in real time.

Priorities can shift quickly—sometimes in the middle of a conversation. What seemed most important at the start of a negotiation may become less critical as new information emerges or as others’ needs evolve. To remain influential, pay close attention to verbal and nonverbal cues that signal a change in what matters most. If a team member who was focused on cost suddenly starts asking about timelines, recognize that their priorities have shifted and adjust your arguments to address their new concerns.

Be prepared to reframe your proposal or compromise as the situation develops. For example, let's observe how a conversation with actively shifting priorities plays out between two teammates, Chris and Nova:

• Chris: Earlier, you mentioned that keeping costs down was your main concern. Is that still the most important factor for you?

• Nova: Actually, after thinking it over, I’m more worried about how quickly we can get this done. Timing feels more urgent now.

• Chris: Thanks for letting me know. If speed is the priority, I can walk through how my approach can help us finish ahead of schedule, even if it means a slightly higher cost. Would that be helpful?

• Nova: Yes, I’d like to hear more about how we can move faster.

• Chris: Great. I can also share some examples of how this approach has worked well for others who needed quick results. Or, if you’d rather brainstorm together, I’m open to that too—whatever feels best for you.

• Nova: I appreciate that. Let’s start with your examples, and then maybe we can come up with some ideas together.

• Chris: Sounds good. I’ll adjust my plan to focus on speed, and we can keep checking in if anything else shifts.

Chris starts by confirming that cost is still Nova’s main concern, but Nova reveals that speed has become more urgent. Chris immediately adapts, offering to focus on a faster approach and suggesting different ways to meet this new priority. By staying attentive to changing cues and being flexible in their approach, Chris and Nova are able to move forward together, keeping the conversation collaborative and responsive to evolving needs.

Setbacks are inevitable in any persuasive effort. A rejected proposal, a stalled negotiation, or unexpected resistance can feel discouraging, but each setback is also an opportunity to learn and improve. Instead of viewing a “no” as a failure, treat it as valuable feedback. Ask clarifying questions to understand the reasons behind the resistance, then use the information you gather to refine your idea or proposal.

Sometimes, a small adjustment—such as changing the timeline, reallocating resources, or addressing a previously overlooked concern—can turn a “no” into a “yes.” By treating setbacks as part of the process, you not only improve your chances of eventual success but also demonstrate resilience and a commitment to finding solutions that work for everyone.

Influence is about more than winning a single negotiation; it’s about building long-term relationships based on trust and respect. How you respond to rejection or disagreement can have a lasting impact on your reputation and future opportunities. When you receive a “no,” resist the urge to withdraw or become defensive. Instead, thank the other person for their honesty and express your willingness to revisit the conversation if circumstances change.

Keep the door open for future collaboration by showing that you value the relationship more than any single outcome. This approach not only preserves goodwill but also positions you as a thoughtful and reliable partner—someone others will want to work with when new opportunities arise. When you adapt your approach as priorities shift, treat setbacks as learning opportunities, and maintain strong relationships even after a “no,” you become a more effective and resilient persuader who creates value and trust in every interaction. In the upcoming exercises, you'll have a chance to put these skills into practice.