You've experimented with GenAI for marketing, but are your results truly effective? The secret lies in writing clear system prompts using a structured approach.

Great system prompts follow a simple format that ensures your marketing AI understands exactly what campaign goals to achieve.

Engagement Message

Have you noticed your marketing AI sometimes missing your brand voice or campaign objectives?

Start every system prompt with a section called # ASK - this tells your marketing AI exactly what campaign task you need it to perform.

Be specific and actionable. Instead of "create content," write "Write engaging social media captions for Instagram posts promoting our new sustainable skincare line to millennials."

Engagement Message

What's one specific marketing task you'd want your AI to master perfectly?

Next comes the # CONTEXT section - this gives your marketing AI the background knowledge it needs to create on-brand campaigns.

Include brand personality, target audience insights, competitor landscape, and campaign objectives. Think of it as briefing a new marketing team member.

Engagement Message

What brand context would be crucial for AI creating your marketing content?

Also you usually want to add a # CONSTRAINTS section to set brand guidelines and marketing rules your AI must follow. This prevents off-brand messaging and ensures campaign consistency.

Include brand voice requirements, topics to avoid, compliance rules, and approval workflows. Clear guardrails create better marketing results.

Engagement Message

What brand constraints would be non-negotiable for AI creating your marketing materials?