Last time we explored how GenAI can be used to dramatically accelerate your marketing workflows. Now let's examine what GenAI can actually do well in marketing today, where it still struggles, and what breakthroughs are coming soon.
Current marketing GenAI is impressive but uneven - amazing in some areas, frustrating in others.
Engagement Message
What's your most satisfying experience with GenAI for marketing been so far?
Today's GenAI excels at simple, structured marketing tasks. Creating social media captions, generating email subject lines, or writing basic product descriptions works remarkably well.
These systems handle clear prompts for standard content formats with impressive quality - often producing usable first drafts in seconds.
Engagement Message
Which simple marketing content do you most often need help creating?
GenAI also shines in scaling personalized marketing. Small businesses can create multiple ad variations, generate customer personas, and produce content across different platforms without large creative teams.
Content repurposing helps marketers turn one blog post into social posts, emails, and video scripts, maximizing their content investment efficiently.
Engagement Message
How might GenAI help scale your marketing efforts with limited resources?
However, GenAI still struggles significantly with brand consistency and strategic thinking. It often produces generic content, forgets brand voice guidelines, and fails with complex, multi-channel campaign coordination.
Cultural nuances, industry-specific terminology, and authentic storytelling can drastically reduce output quality, sometimes making content feel robotic or off-brand.
Engagement Message
Have you noticed GenAI struggling to capture your brand's unique voice or style?
Data privacy remains a major limitation. Most GenAI platforms process your prompts on external servers, meaning proprietary marketing strategies and customer data could be exposed.
