Welcome to Persuade by Building Trust, where you'll discover how trust forms the foundation of all effective persuasion. Think about the people who influence you most—chances are, they're the ones you trust. Throughout this course, you'll learn to build that same trust with others, making your ideas more compelling and your requests more likely to succeed.

You'll master four essential trust-building skills that transform how others respond to your influence attempts. First, you'll establish yourself as someone others can count on through reliability and consistency. Next, you'll learn to demonstrate competence and credibility without coming across as boastful or overwhelming. Then, you'll discover how to create genuine personal connections that make people want to work with you. Finally, you'll gain the confidence to protect and repair trust when things don't go as planned.

Trust grows through countless small moments, not grand gestures. When you consistently deliver on minor promises, you build a reputation as someone dependable. This reliability makes others more receptive when you need to influence them on bigger matters.

Start by treating every commitment—no matter how small—as a trust-building opportunity. If you say "I'll send that article by noon," send it by noon. If you mention "I'll check with finance and get back to you," actually check and report back. These seemingly minor follow-throughs accumulate into a powerful perception of reliability. People begin to think, "When they say they'll do something, it happens." Consistency matters more than perfection. People don't expect you to move mountains, but they do notice when you reliably handle the small stuff

It is important to be selective about what you commit to. Before agreeing to anything, pause and consider whether you can realistically deliver. It's better to say "Let me check my schedule and confirm tomorrow" than to make a promise you might break. When you do commit, use whatever system works for you (a notebook, phone app, or sticky notes) but capture every promise you make. This simple habit prevents those trust-eroding moments when someone says "Hey, did you ever send that thing you mentioned?" and you realize you completely forgot. . .

Nothing damages trust faster than repeatedly missing deadlines or keeping people waiting without explanation. Yet many of us habitually underestimate how long tasks will take, creating a cycle of broken expectations that undermines our influence. The solution isn't to work faster—it's to communicate more accurately about when things will actually get done.

When someone asks when you can deliver something, resist the urge to give the answer you think they want to hear. Instead, think through what's actually on your plate, add a buffer for unexpected delays, and give a realistic timeline. If pressed for something sooner, be transparent: "I could rush it and get you something by Tuesday, but it won't be my best work. If you can wait until Thursday, I can deliver something much stronger." Most people appreciate this honesty and will either adjust their timeline or help you reprioritize.

Here's how this might play out in practice:

• Ryan: Can you get me the budget analysis by end of day tomorrow?
• Jessica: Let me check what I have on my plate... I've got two client presentations to finalize tomorrow. I could squeeze it in, but honestly, it would be rushed.
• Ryan: When could you realistically get it to me with the quality we need?
• Jessica: If I can focus on it Wednesday morning, I can have a thorough analysis to you by Wednesday at 3 PM. Would that work?
• Ryan: That's actually perfect. I don't present until Thursday anyway. Thanks for being upfront about it.
• Jessica: Great! I'll block time Wednesday morning and you'll have it by 3 PM.

Notice how Jessica resisted the temptation to say yes immediately, took time to assess her workload, and offered a timeline she could actually meet. Ryan appreciated the transparency and they found a solution that worked for both of them. This exchange strengthened trust rather than setting up a situation where Jessica would likely miss the deadline or deliver subpar work.

Furthermore, if circumstances change and you realize you can't meet a deadline, communicate immediately—don't wait until the last minute. Proactive communication shows respect for the other person's time and allows them to adjust their plans accordingly. People rarely get upset about reasonable delays when they're informed early. What frustrates them is silence followed by last-minute surprises.

The goal isn't just meeting deadlines, it's creating predictability. When people know they can count on your time estimates, whether optimistic or conservative, they can plan around them effectively. This predictability becomes a form of influence in itself, as others learn to trust your judgment about what's possible and what isn't.

Pretending to know something you don't might seem like it protects your credibility, but it actually destroys trust. People can usually sense when you're bluffing, and even if they don't catch it immediately, the truth eventually surfaces. Admitting knowledge gaps enhances your credibility because it shows confidence and integrity.

When asked something outside your expertise, try responses like "That's not my area, but I can find out" or "I'm not certain, so let me verify and get back to you." Then, actually follow up. Set a reminder, do the research, and circle back with the answer. If you can't find the information, report that too: "I checked with three people and reviewed our documentation, but couldn't find a definitive answer. Here's what I did learn..." This thorough follow-through transforms a moment of not knowing into a demonstration of reliability.

Additionally, sometimes you'll need to redirect people to better sources. There's no shame in saying "Devyn knows this area much better than I do—let me connect you" or "This falls under Taylor's expertise. Want me to set up an introduction?" By helping people find accurate information, even when it doesn't come from you, you build trust as someone who puts getting the right answer above protecting your ego. This approach also strengthens your network, as both the person asking and the expert you connect them with appreciate your role in facilitating valuable connections.

These reliability practices might seem basic, but they're the foundation upon which all persuasive power rests. Without them, even the most brilliant ideas fall flat because people don't trust the messenger. In your upcoming practices, you'll practice giving realistic time expectations when faced with competing priorities, experiencing firsthand how honesty about limitations can actually strengthen your influence.