Section 1 - Instruction

You've learned what to measure with KPIs and how that data is collected through tracking. Now, let's practice applying both concepts to real-world scenarios.

Engagement Message

What's one way a tracking issue could make a KPI look wrong?

Section 2 - Practice

Type

Sort Into Boxes

Practice Question

Let's start with a refresher. Sort these metrics into KPIs that directly measure business results versus "vanity metrics" that look good but may not matter.

Labels

  • First Box Label: True KPI
  • Second Box Label: Vanity Metric

First Box Items

  • Revenue
  • Leads
  • Cost per sale

Second Box Items

  • Video views
  • Page likes
  • Impressions
Section 3 - Practice

Type

Fill In The Blanks

Markdown With Blanks

Let's analyze a tracking problem. Fill in the blanks to complete the diagnosis.

A campaign's reported sales suddenly dropped to zero. The most likely cause is a broken tracking [[blank:pixel]] on the purchase confirmation page. This makes the [[blank:Conversions]] KPI inaccurate, even if people are still buying.

Suggested Answers

  • pixel
  • Conversions
  • cookie
  • Clicks
Section 4 - Practice

Type

Multiple Choice

Practice Question

If many users are blocking cookies on their browsers, which KPI would be most directly affected?

A. Impressions (how many times the ad was shown) B. Reach (how many unique people saw the ad) C. Return Customer Rate (how many buyers come back) D. Clicks (how many times the ad was clicked)

Sign up
Join the 1M+ learners on CodeSignal
Be a part of our community of 1M+ users who develop and demonstrate their skills on CodeSignal