You've learned about the forces that shape marketing and the 4Ps toolkit. Now let's practice using those tools to respond to the market and drive success.
Engagement Message
Which of the 4Ps do you think is the hardest to get right?
Type
Sort Into Boxes
Practice Question
A company's marketing decisions are shaped by many factors. Sort these influences into the correct category.
Labels
- First Box Label: Internal Force
- Second Box Label: External Force
First Box Items
- Team skills
- Company culture
- Marketing budget
Second Box Items
- New laws
- Competitor prices
- Economic recession
Type
Multiple Choice
Practice Question
A new social media platform becomes popular with your target audience. For a marketer, this represents a potential:
A. Internal Strength B. Threat C. Opportunity D. Internal Weakness
Suggested Answers
- A
- B
- C - Correct
- D
Type
Fill In The Blanks
Markdown With Blanks
A company notices a new competitor is stealing market share. To respond, they lower their [[blank:Price]], run a new ad campaign for [[blank:Promotion]], and start selling on a new website, which is a change in [[blank:Place]].
Suggested Answers
- Price
- Promotion
- Place
- Product
