Section 1 - Instruction

You've learned about the forces that shape marketing and the 4Ps toolkit. Now let's practice using those tools to respond to the market and drive success.

Engagement Message

Which of the 4Ps do you think is the hardest to get right?

Section 2 - Practice

Type

Sort Into Boxes

Practice Question

A company's marketing decisions are shaped by many factors. Sort these influences into the correct category.

Labels

  • First Box Label: Internal Force
  • Second Box Label: External Force

First Box Items

  • Team skills
  • Company culture
  • Marketing budget

Second Box Items

  • New laws
  • Competitor prices
  • Economic recession
Section 3 - Practice

Type

Multiple Choice

Practice Question

A new social media platform becomes popular with your target audience. For a marketer, this represents a potential:

A. Internal Strength B. Threat C. Opportunity D. Internal Weakness

Suggested Answers

  • A
  • B
  • C - Correct
  • D
Section 4 - Practice

Type

Fill In The Blanks

Markdown With Blanks

A company notices a new competitor is stealing market share. To respond, they lower their [[blank:Price]], run a new ad campaign for [[blank:Promotion]], and start selling on a new website, which is a change in [[blank:Place]].

Suggested Answers

  • Price
  • Promotion
  • Place
  • Product
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