Section 1 - Instruction

We've learned that true marketing starts with customer needs, not product features. Let's practice identifying this crucial difference in real-world scenarios.

Engagement Message

What's one sign that a company is thinking about you, the customer, first?

Section 2 - Practice

Type

Swipe Left or Right

Practice Question

Let's review. Sort these statements into product-focused or customer-focused thinking.

Labels

  • Left Label: Product-Focused
  • Right Label: Customer-Focused

Left Label Items

  • We need to sell our excess inventory.
  • Our new software has the most advanced algorithm.
  • We use the highest quality materials.

Right Label Items

  • Our customers need a simpler way to manage their time.
  • People want to feel more confident in their daily lives.
  • How can we solve our users' biggest frustration?
Section 3 - Practice

Type

Multiple Choice

Practice Question

A startup spends all its money building a complex app without ever talking to potential users. What kind of thinking does this represent?

A. Customer-focused thinking B. Product-focused thinking C. Market-oriented thinking D. Value-driven thinking

Suggested Answers

  • A
  • B - Correct
  • C
  • D
Section 4 - Practice

Type

Sort Into Boxes

Practice Question

Sort these concepts into the correct categories based on our definition of marketing.

Labels

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