Welcome to mastering influence in high-stakes moments! You know those crucial conversations where everything matters - job interviews, salary negotiations, tough feedback sessions?
These moments often determine our career trajectory. The difference between success and failure often comes down to how persuasive we are.
Engagement Message
What high-stakes conversation do you have coming up?
Here's the secret: persuasion isn't about manipulation or being pushy. It's about understanding how people actually make decisions.
For over 2,000 years, the most effective communicators have used three core elements to influence others. We call this the Persuasion Triad.
Engagement Message
In one word, what do you hope this system will help you achieve?
The first element is Ethos - your credibility. This answers the question: "Why should I trust you?"
Ethos comes from your expertise, experience, and reputation. It's what makes people think, "This person knows what they're talking about."
Engagement Message
What expertise do you have that others might find credible?
The second element is Pathos - emotional connection. This answers: "Why should I care?"
Pathos taps into feelings, values, and personal stakes. It makes your message matter to the listener on an emotional level.
Engagement Message
Think of a time when someone's emotional appeal really moved you. What did they say?
The third element is Logos - logical reasoning. This answers: "Does this make sense?"
Logos uses facts, data, and clear reasoning. It's the rational foundation that supports your argument and helps people justify their decision.
Engagement Message
When has solid evidence or logic convinced you of something?
