You've screened your ideas, but here's the truth: your assumptions about user problems are probably wrong. Even the smartest tech entrepreneurs guess incorrectly about what users actually want.
Customer discovery interviews solve this by talking directly to potential users before building anything—whether it's a mobile app, a SaaS platform, a developer tool, or an AI-powered solution.
Engagement Message
When was the last time a conversation with a user overturned one of your assumptions?
Most people do user interviews wrong. They demo their prototype, ask leading questions, or talk more than they listen. This confirms their biases instead of revealing truth.
Great interviews feel like friendly conversations where users do 80% of the talking.
Engagement Message
What percentage of talking should you aim for in user interviews?
Start by identifying 5-10 people who experience the problem you're exploring. Don't aim for perfect demographics—you need anyone who faces this digital challenge regularly.
Developer friends, LinkedIn contacts, Reddit communities, users in co-working spaces, or people struggling with current software solutions all work for initial discovery.
Engagement Message
Name one place you could find users who experience your chosen problem.
Your interview script needs three parts: opening context, problem exploration, and solution discussion. Spend most time on problem exploration—understanding their current digital frustrations and workarounds.
Keep it conversational, not like a survey. Follow interesting threads that emerge naturally.
Engagement Message
Which part should get the most time: opening, problem exploration, or solution discussion?
Start with: "I'm exploring challenges around [problem area]. Can you walk me through how you currently handle [specific workflow]?" This gets them talking about real user experiences.
