Now that you've assessed your entrepreneurial fit, let's find problems worth solving with technology. Great tech startups start by identifying real digital pain points, not by falling in love with random app ideas.
The best tech entrepreneurs are professional problem-spotters who see software inefficiencies and digital frustrations everywhere.
Engagement Message
When did you last get genuinely frustrated with an app, website, or digital tool?
Digital pain comes in three main forms: frustrations (things that annoys users), inefficiencies (things that waste time or money), and unmet desires (things people wish existed).
These pains exist everywhere - in productivity apps, e-commerce flows, communication tools, even in entertainment platforms.
Engagement Message
Pick one: frustrations, inefficiencies, or unmet desires—which shows up most in your life?
Start by observing your own experiences. What makes you think "there has to be a better way"? What software do you avoid using because it's too clunky or limited?
Your personal frustrations often signal broader market problems that other users share.
Engagement Message
What's one tool you use regularly that feels unnecessarily complicated?
Next, watch other people's closely. Notice when they complain about software, struggle with interfaces, or create manual workarounds. Listen for phrases like "I hate this app because..." or "If only this platform could..."
People constantly signal their digital pain points through online reviews, forum posts, and social media complaints.
Engagement Message
Name one online community or platform you'll browse this week to spot user complaints.
Look beyond obvious problems to spot hidden inefficiencies. Why do people use five different apps for one workflow? Why do they export and re-import data between platforms? Why do they copy-paste information repeatedly?
