You've been testing your MVO and gathering feedback. Now comes the crucial question: How do you know if you've found real validation?
Many entrepreneurs mistake polite interest for genuine demand. Let's learn the difference.
Engagement Message
Name one concrete action a customer could take that would prove real demand for your offer.
Real validation isn't people saying "That's a good idea." It's people taking action with their wallets, time, or emotional investment.
Look for behaviors, not just words. Actions reveal true demand.
Engagement Message
Which is stronger validation: "I love this!" or someone pre-paying for your service?
Universal validation signs: Customers pre-paying before delivery, asking "When can I get more?", referring friends without you asking, or seeming genuinely upset they can't have it yet.
These behaviors show they see real value in what you're offering.
Engagement Message
Have you seen any of these signs with your current customers?
Here's what weak validation looks like: "It's interesting," "I might try it someday," or "Good luck with that!" These are polite brush-offs, not genuine demand signals.
Don't confuse encouragement with market validation.
Engagement Message
Why might friends and family give misleading feedback about your offer?
Another strong validation sign: unprompted customer stories. When people start telling others about your solution without you asking, that's organic word-of-mouth marketing happening.
They're essentially becoming your sales team voluntarily.
Engagement Message
What would make someone so excited they'd tell their friends about your offer?
