Influence doesn’t have to be complicated or manipulative. Often, the most effective approach is also the simplest and most ethical. When you communicate clearly, share your honest reasons, and respect the other person’s autonomy, you not only get better results but also strengthen your relationships.

Ethical influence begins with clarity. Instead of dropping hints or using indirect language, state your request plainly and directly. For example, rather than saying, It would be nice if someone could help with the presentation, say, Could you review the technical section of my presentation for 20 minutes today? Clear requests show respect for the other person's time and autonomy, and they prevent confusion or misinterpretation. Manipulation often hides behind vagueness, hoping the other person will feel obligated to guess or fill in the blanks.

When you ask someone for help or suggest an idea, go beyond just making the request. Share your reasoning and highlight the benefits for everyone involved. Explaining why you’re asking and how it could help the other person or the group makes your influence feel open and collaborative.

For example: “If you help me organize the event, your creativity could make it more fun for everyone.” Being transparent about your reasons and the potential impact builds trust and makes it easier for others to get on board. Be upfront about both the positives and any limitations: “I think this plan will work well based on what we’ve done before, though we might need to adjust if more people show up.”

How you structure your message matters. Arrange your points so that your strongest reason or benefit comes last, as this is what people are most likely to remember. Ending with your most compelling point makes your request more memorable and persuasive.

Here’s how this looks in practice:

Jessica: Ryan, could you review the technical section of my presentation for 20 minutes today?
Jessica: You’re great at catching technical issues, and your feedback could really help our team stand out to the client.
Ryan: That makes sense. I can do it after lunch.

This example shows a clear, specific request, provides reasons and benefits, and ends with the strongest idea to leave a lasting impression.

By making clear, specific requests, sharing honest reasons and benefits, and arranging your points so the strongest idea lands last, you set the stage for ethical, effective influence. Practicing these habits not only helps you achieve your goals, but also builds trust and respect in every interaction. In the upcoming exercises, you’ll get to apply these skills and see how they transform your everyday influence.