Not all evidence is created equal! Some claims need hard numbers to prove, while others need stories and experiences to understand.
Matching the right type of evidence to your claim is like choosing the right tool for the job.
Engagement Message
Recall a time numbers 'proved' something but felt unconvincing—what was missing?
Qualitative data tells you the "why" and "how" through stories, experiences, and expert opinions. Think interviews, case studies, and detailed observations.
It's rich, detailed, and helps you understand the human side of issues.
Engagement Message
What's a situation where a personal story would be more convincing than statistics?
Quantitative data tells you "how much" and "how many" through numbers, measurements, and counts. Think surveys, experiments, and statistical analyses.
It's precise, measurable, and helps you understand scale and patterns.
Engagement Message
When would you want hard numbers instead of personal stories?
Use qualitative evidence when you need to understand experiences, motivations, or complex processes. Perfect for claims about why people behave certain ways or how something works.
"Why do students drop out?" needs student stories, not just dropout rates.
Engagement Message
What's another question that would need stories rather than numbers?
Use quantitative evidence when you need to prove magnitude, frequency, or relationships. Perfect for claims about effectiveness, size, or comparisons.
"Does this medicine work?" needs controlled studies with measurable results, not just testimonials.
Engagement Message
What's another claim that would definitely need numerical proof?
