You've covered everything from search and social to e-commerce and programmatic. This final practice will test your ability to combine these tools into a cohesive campaign strategy.
Engagement Message
What's the most surprising thing you've learned in this course?
Type
Fill In The Blanks
Markdown With Blanks
Let's build a campaign. For our new online shoe store, we'll use [[blank:Google Shopping]] ads to show products in search results, and [[blank:programmatic]] display ads to remarket to users who abandon their carts.
Suggested Answers
- Google Shopping
- programmatic
- text ads
Type
Multiple Choice
Practice Question
A business wants to sell products directly from its website, find new customers based on their hobbies, and remind past visitors of items they viewed. What's the best combination of ad types to achieve all three goals?
A. Search, Social, and Display/Remarketing
B. Video, Native, and E-commerce only
C. Social, Video, and LinkedIn only
D. Programmatic only for all goals
Suggested Answers
- A - Correct
- B
- C
- D
Type
Sort Into Boxes
Practice Question
Sort these core programmatic terms into the correct side of the ad-tech ecosystem.
Labels
- First Box Label: Advertiser Side
- Second Box Label: Publisher Side
First Box Items
- DSP
- Bidding
- Audience Data
