In this unit, we'll explore how digital technology completely revolutionized marketing.
Think about it: just 30 years ago, marketers had no way to know exactly who saw their ads, when they saw them, or what they did next.
Engagement Message
In one sentence, what’s the biggest challenge marketers face when they can’t measure results?
Traditional marketing was like shooting arrows in the dark. A magazine ad might reach millions, but you'd never know which readers actually cared about your product.
You paid the same whether 100 or 100,000 people took action.
Engagement Message
In one word, how would you feel paying for ads without knowing the outcome?
Digital marketing changed everything with precision targeting. Instead of hoping the right people see your message, you can now show ads specifically to dog owners, recent graduates, or people planning vacations.
This targeting happens in real-time based on online behavior.
Engagement Message
What's one group you'd want to target if you owned a business?
But targeting was just the beginning. Digital marketing also brought unprecedented measurement capabilities.
You can now track exactly how many people saw your ad, clicked it, visited your website, and made a purchase - all within minutes.
Engagement Message
Why would this level of measurement be valuable for businesses?
Perhaps most importantly, digital marketing enabled two-way conversations. Traditional ads were one-directional broadcasts.
Now customers can comment, share, ask questions, and engage directly with brands. Marketing became interactive instead of passive.
Engagement Message
Can you think of a time you interacted with a brand online?
